JOB DESCRIPTION
Marketing officers promote a company's or client's products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services. Marketing involves working with, and gaining the cooperation of, people in specialist areas such as technical experts, production managers, accountants and advertising agents. Marketing officers may have to work in the evenings or on weekends, and may be required to travel for business.
DUTIES AND TASKS
Marketing officers may perform the following tasks:
- identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
- set goals for market share and growth
- develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
- make decisions regarding products, such as choosing labels or packaging
- work on developing new products
- determine an approach to pricing and set prices for products and services
- manage distribution channels such as shops and wholesalers
- make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
- develop plans for advertising, sales promotion, public relations, personal selling and sales management
- undertake marketing audits to monitor sales performance.
PERSONAL REQUIREMENTS
- able to analyse and interpret information
- creativity
- very good communication skills
- good organisational skills
- able to work independently or as part of a team